From councillor to the mayor, no matter what role you're running for in your local area, print promotional materials can be the key to securing those much-needed votes.
While you may ask yourself whether print is really necessary for the digital age, keep in mind how important it is to stand out among your fellow candidates. While almost everyone has an email address, how many people open every email they receive? How many potential voters will simply scroll past your advert on social media in search of something more entertaining?
Print campaigns are hard to ignore, which is why they're so beneficial for political aspirants. If you're not sure which promotional materials to add to your suite, here's a quick run-through of some of the best.
1. Yard signs
One of the most effective ways to market your political campaign is with outdoor sign boards. For one, these signs are surprisingly cost-effective—especially if you opt for a material like corflute. Corflute is sturdy and should be able to withstand the wear and tear of weather and passersby until your campaign is over, and the final quality of corflute prints if crisp and vibrant, but the overall cost is low. For the best rates, get in touch with a large-volume printing press.
Asking your supporters to place these signs in their yards or outside their businesses will get you in front of voters' eyes and show how well-endorsed you are, killing two birds with one stone.
2. Postcards
Sometimes, nothing beats a simple postcard promotion. Email is great, but it's easy to ignore a subject line that blends into an overfilled inbox. Printed postcards, on the other hand, will always stand out amongst the morning mail.
Postcards are a great way to send a message to voters in a short and concise way. Few people will bother to read a political brochure or multi-page leaflet, but most will give a few seconds of attention to snappy postcard copy.
You can also split your postcard campaign by area, allowing you to target specific groups of voters with personalised messages. Is one of your campaign promises to improve safety in a specific neighbourhood? Delivering that message to homes in that neighbourhood is easy with postcards.
3. Promotional freebies
Imagine if there was a way to get voters to look at your campaign advertising over and over again, every day, without even realising it? There are—promotional freebies.
Who doesn't love free stuff? Few people will turn down a free pen or fridge magnet, two items that are easy to print with your name and photo. In turn, every time a potential voter uses that pen or opens their fridge, they'll be reminded to vote for you when ballot day arrives.
You can have a lot of fun with these materials, too: think of pens in the colours of your party's logo or a magnet shaped like your face. Often, the more unusual, the better, as unexpected freebies catch even more attention.
Share